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£85
Selfridges Says: Since 2011, London-based brand House of Sunny has been injecting 70s nostalgia into its collections with its bold and vintage-inspired designs. Let’s take this organic-cotton shirt – it may be toned-down colour-wise, but the tonal panelling and cropped silhouette is a definite nod to the old-school era. Featuring dropped shoulders and a retro text motif embroidered at the front, it’s one to slip on for a carefree day exploring the label’s native East End.
An independent brand with an original vision, House of Sunny creates alternative, everyday pieces imbued with a timeless free spirit. It identifies as a slow fashion label, with just two seasonal drops a year and a low-waste ethos.