501 Curve Jeans

The iconic 501® jeans-designed to celebrate curvy bodies. These jeans are specifically made with more room in the seat and thigh, a touch of stretch and, drum roll, a tailored hip-to-waist ratio to help reduce the dreaded waist gap. This fit has been built with a smaller waist and fuller hip and thigh to accommodate a curvier body shape.

• 99% Cotton, 1% LYCRA®

The oldest (and probably best-known) denim brand in the world continues to stay relevant with affordable collections for women, children and men that combine heritage with innovation, and improving sustainability with fibres like hemp and recycled materials.