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White Stuff makes no attempt to reinvent the much-loved baseball cap - instead, the brand applies its logo to the back as a subtle form of brand recognition.
From a ski brand selling t-shirts, White Stuff has blossomed into a British stalwart. Vibrant prints are a signature, with easy dresses, cosy knitwear and colourful basics, plus understated evening wear and outerwear, contributing to its coherent collections of relaxed everyday staples.
